You could be making next to nothing or a fortune with your adverts, depending on how to place them on your site. This Google AdSense tutorial will teach you how to find the money-making spots on your site.
Do You Read Newspapers?
If you've ever held a morning paper in your hands, you'll know what I'm talking about, when I claim that it's difficult to read it. You either have to put it down on a huge surface, or you'll have to fold it to make it comfortable to read.
When you've folded your newspaper, you'll only see the text and pictures that are above the fold. This should be logical, unless you have x-ray glasses.
Visiting a web site is almost the same. You use your browser to go to a specific address, and you look at the site - or rather - the part of the site that's visible in your browser.
Actually, when we're talking about home pages, we also use the term 'above the fold', just like if it were a newspaper. In case of the home page, though, everything that's above the fold is what you can see in your browser, without having to scroll down or site wards.
First Rule: Place Your Advert Above The Fold
Your visitor might never go further than just to skim the first page he arrives on, so make sure he's given the option of seeing some advert, he can use to leave your site with, should he want to do so.
Don't expect him to scroll down to find your AdSense units. Put them all above the fold, on the visible part of your home page.
Second Rule: Place Your Ad Units Where Your Visitor Looks
Not only should you choose to put your adverts above the fold, but also at spots, you know your visitor will look at.
Your visitor will look at headlines, sub-headlines, menus, and pictures. If you can blend in your ad units with the text, below the headline, this is one of the perfect money-making spots.
Another one is to add a link unit near your existing menu links, either horizontal or vertical. You would be surprised to see, how much income these small links can provide.
Personally, I've had better results by wrapping the text around the advert unit than to have it stand alone and have the text below, but opinions are divided here, so you'll have to do your own tests, and tweak your ads to do their best.
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