AdSense publishers who use specific keywords in their content are likely to get more traffic to their websites and make a lot more money. There are certain keywords that people type in the search engines where they could find your website instead of someone else's. You want to make sure that you know exactly what keywords people are using in your niche and include those words in your websites content. Here is a bit more about keyword research and how to get your website ranking for many relative keywords.
Most people think that all they need to do is just put up a website with good content. Like that will be enough to warrant making plenty of money with AdSense. And it may be, but you can really optimize the amount of money you make by making sure that you are putting your website in position to rank for certain keywords.
First, you need to know what keywords people are using to find information that your website is offering. Use Google's free Keyword Tool to find out what these are. Then it is all about optimizing your website to rank for these keywords.
On-Site Optimization:
As soon as you know what keywords to go after, you then need to include these words in your content. More than likely you will see that there is going to be a lot of keywords that might be relevant to your topic. Plan on writing an article based on all of the highly searched terms. Make sure that these articles not only include the keywords in the content, but that they are including other relevant keywords as well. This is called themeing your articles and will land you more traffic from obscure keywords rather than just the main keywords you are writing about.
You also need to make sure that your keywords are included in your title, description, other meta tags, an h1 tag, and maybe even bolded, italicized, and/or underlined throughout your pages content.
Off-Site Optimization:
Just optimizing your website for your keywords is not enough. You also need to link back to your website using your keywords in anchor form. The more anchor links you have pointing back to your content, the higher that page will rank for those keyword terms. The quantity of the links as not as important as the quality of the links. Concentrate on getting links from highly respected websites.
Last but not least, you need to make sure that you back linking process is as normal and as natural as possible. Don't pick up too many links too fast and make sure to vary your anchor text as well.
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