If you are a website owner, you may have heard of Google Penguin, an algorithm used by Google when crawling web pages on the search engine. Your website may or may not have been affected by the Penguin, but if you want to keep yourself up-to-date about changes in how Google ranks website, this should be among your concern. Here are the basic facts you need to know about Google Penguin and its functions:
It Should Not Be Regarded as a Penalty System
People whose web rankings have been affected by the Penguin may see the algorithm as a penalty system created by Google to filter websites. This should not be the case. The Penguin is a newer version of the algorithms created by Google when tracking search results. The Penguin is often mistaken as an action from the search engine giant's spam team that penalizes particular websites.
Low Quality Links Can Be Detrimental for Your Website's Ranking
There are several areas affected by Google Penguin and these include site-wide links. These links are the ones you see at the top or bottom part of all or most pages of a website. Google does not consider these links trustworthy since they came from paid link arrangements or domains owned by companies. If you have lots of links that point to low quality website, this can also affect your rankings. This is a result of spammers who make fake websites or buy links from networks with low website quality.
Your Website Can Recover from the Damage, But It May Take Some Time
There are those who say that it is easy to bounce back from the hits your website suffered from Google Penguin. This is not really the case since the update in the algorithm is just recent and the effects may continue for quite a long time. You may be tempted to do some instant fixes on your website, like moving domains or deleting pages, but you should put off from doing those things for now. Unless you know the exact cause of your website's traffic loss, it's not wise to make changes that can produce more harm than good. The least you can do is to stop all unethical techniques (if you're doing any) and improve what you can from your existing site.
Start by improving the content of your website. Create good quality copy that people will find useful and take time to read. Google has become very strict when it comes to spotting poor and inferior content. You can also work on adding pages, images, or videos that are relevant to your website. Next, work on reviewing the quality of your links. Make sure to procure links from high quality websites only. Try using press releases or offline advertising to improve your brand. Improving your social marketing actions can also do good for your website.
If your website has not been affected by the Penguin, take advantage of this chance to avoid bad practices that can prove harmful for your website.
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