If you have keyword rich content on your site and lots of visitors, but your AdSense income sucks, making one tiny little change could having you earning a monthly check for the first time. Or in my case, once again.
I have never had a problem triggering relevant AdSense ads on my sites. A handful of my blogs were consistently generating a nice little monthly income, exceeding Google's $100 minimum payout threshold. Then suddenly, my daily earnings trickled to less than 50 cents a day.
Sometimes listening to Google is not a good thing. From time to time Google reminds us not to overlook image ads so we don't miss out on income opportunities. They say that image ads compete in the same keyword auction that text ads do and that based upon your page's content, they are likely to display ads that will make you more money. Sounds great, right?
Google can display all the pricey ads they want, but it's not going to do any good if those high paying ads never get clicked. Case in point, image ads.
Like a sheep being led to the slaughter, I updated my once profitable text ads to display both text and image ads. Yes, I knew better. I studied material written by one of the greatest AdSense experts on the topic and he was right. Aside from good content and proper placement, text ads are king.
People are blind to banner ads. They won't click on them unless they're dramatically different from the norm. And therein lies the problem since most of them don't generate any excitement.
Text ads are different. The advertiser has only a title and two lines to create a compelling ad just begging to be clicked and a 336 x 280 ad block will display up to 4 text ads. That's multiple opportunities for clicks. Whereas a text ad can only generate 1 click and no one was clicking the image ads on my site.
It doesn't matter if your ads are strategically placed above the fold or in valuable sidebar space. If you're not getting the clicks you think you should be getting, check your ad types and make sure are only showing text ads.
Two days ago I modified the ads on those once profitable blogs and changed them back to text only ads. The result? I'm back in the money. Google is not always right.
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